120 ANNIVERSARY TOOLKIT

120 ANNIVERSARY TOOLKIT

To celebrate Cadillac’s 120th anniversary, we created a global toolbox to be used as a guide when celebrating 120 years of Cadillac.

The toolbox included print ads

Inspired by Cadillac’s iconic past and present day, we compared and contrasted these moments to show how far Cadillac has evolved throughout their biggest milestones

AND THROUGH LOTS OF IDEATION

WE DEVELOPED TWO VERSIONS OF AN ANNIVERSARY LOGO

AND CREATED SOCIAL MEDIA EXAMPLES TO BE USED AS A GUIDELINES

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